Kokopelli to Avalore

We are thrilled to announce the launch of our new brand name, Avalore.

As our organization has matured and our influence expanded, the need for a brand that more accurately reflects our distinct character became clear.

Our original name, Kokopelli, drew inspiration from the revered Native American deity. It was a fitting representation in our early days. However, its widespread adoption among numerous businesses and organizations, combined with its deep cultural roots, led us to reconsider our brand identity. The reality is, the Kokopelli name had become, and should always be, a shared entity.

Avalore emerged from our quest for uniqueness. We coined it ourselves. The name, with its lyrical sound and the root "lore," reflects our dedication to weaving the stories of organizations into compelling narratives.

This name marks a new era of growth and creativity for us, and we invite you to join us on this exciting journey.

Picture of the author

Kayla Prentner
Co-Founder & CEO