Understanding Your Brand Personality

  In this week’s blog, I wanted to give a little insight into how you can determine what your organization’s brand (or even just your own personal brand) personality may be. To do this, you need to first come to an understanding of what you are trying to...

Digging Deep to Uncover Marketing Insights

One of the best ways to develop a better relationship with a client is to dig deep when learning about them. Internal employees and teams don’t have the advantage of knowing what the outward perception and display of their brand is. They’ve been working with their...

TED Talk: Brand Marketing at its Finest

The Greatest TED Talk Ever Sold One of the best brand marketing-related TED Talks I have seen so far was given by filmmaker, Morgan Spurlock. Even though it was primarily a way to garner more attention to his documentary, The Greatest Movie Ever Sold, Spurlock had a...