5 Reasons Why Adobe InDesign Rocks

Adobe InDesign is a phenomenal tool when it comes to designing text-heavy projects. Although Photoshop and Illustrator are also capable of creating projects with images, designs and text, I prefer InDesign because it is the best tool for creating layouts. InDesign...

Understanding Your Brand Personality

  In this week’s blog, I wanted to give a little insight into how you can determine what your organization’s brand (or even just your own personal brand) personality may be. To do this, you need to first come to an understanding of what you are trying to...

TED Talk: Brand Marketing at its Finest

The Greatest TED Talk Ever Sold One of the best brand marketing-related TED Talks I have seen so far was given by filmmaker, Morgan Spurlock. Even though it was primarily a way to garner more attention to his documentary, The Greatest Movie Ever Sold, Spurlock had a...

2018 Marketing Trends

With everything changing so rapidly in our internet-dependent world, it can be hard to predict when current marketing techniques will fail and when new ones will materialize, seemingly out of nowhere. Fortunately, there are companies who work to keep up with the data...