Marketing Between Industries
Marketing can be complex, frustrating and may oftentimes feel even like a waste of money. But when handled the right way and with the right marketing plan, it can be extremely effective for your business. But how does marketing change throughout different industries?...
read more5 Great Post-Production Resources for Small Studios
One of the best parts of my job is when I get to work with post-production. Designing and building videos to reflect the original vision can be extremely fun, yet challenging. I have learned to take advantage of quite a few resources over the years that help me a lot...
read moreWhy A Marketing Plan is Worth More Than Any Other Solution
Whether you’re a business looking to hire a digital marketing agency, or you’re an agency looking to add value for your clients, a marketing plan is worth more than any other marketing solution. Yet we find that most of the companies we talk to don’t have a marketing...
read morePrint VS Digital Media: What’s Better?
It’s no question that people have it in their minds that print is out and digital is in. But is this necessarily true when it comes to reaching consumers? Although magazines and newspapers are certainly having a major hit to profit and essentially all of them have...
read more5 Websites with Great UX
UX (user experience) is extremely important for attracting new customers, but also servicing current customers. In website design, it can get overlooked for having a flashy background video or pretty pictures. At the end of the day, can the user easily find what they...
read moreWhat is Good Exposure in Photography?
If you’re trying to get into photography, one thing you’ll hear often is to make sure you’re getting good exposure. What exactly does this mean? To really make sure you’re getting a photo with good exposure, you’re balancing out three major elements; ISO, shutter...
read moreHow To Prepare for an Interview
As graduation season comes to a close, many people are stepping into the next major stage of their life—finding a job. This also entails beginning the interview process with a variety of potential employers. There’s a plethora of information out there about what to do...
read more5 Reasons Why Adobe InDesign Rocks
Adobe InDesign is a phenomenal tool when it comes to designing text-heavy projects. Although Photoshop and Illustrator are also capable of creating projects with images, designs and text, I prefer InDesign because it is the best tool for creating layouts. InDesign...
read moreGetting People’s Names Right. Always.
In business, one of the worst things you can do is make a poor first impression. What’s a good way to make a bad first impression? Get the person’s name wrong. Whether you're looking to gain new clients, serve existing clients, apply for a job, or pretty much any...
read more5 Questions You Should Ask Before Creating a Video
Video is becoming more and more popular, and for good reason. It’s more compelling and engaging than most mediums. But oftentimes, too much time gets spent on production quality, rather than the messaging. If you are a video production company serving small to medium...
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