Finding Your Remote Work Communication Style

By: Sue Kuligowski    October 14, 2021     Kokopelli Insights

Remote Communication Cover

If you’ve ever struggled to decipher the tone and meaning behind an e-mail or text message, you already understand the challenge many of us have faced while adapting to remote work communication styles over the past year.

And even though many companies are finding their way back to their desks in a post-COVID-19 shutdown year, others are choosing to remain remote simply because they liked the lifestyule adjustment enogh to keep it.

Communication is at the heart of what we do at Kokopelli. It’s our everyday. Communicating and telling your story. But on a more basic level, we’re a team. And like many other teams, no matter the industry, we had to adapt our communication styles to the realities of the pandemic.

At the start, we didn’t anticipate the silos that would crop up in our team. We’re a tight-knit group, but split between a couple of us in the office and others at home, it took extra effort to get everyone on the same page and feeling connected.

After a few brainstorming sessions, the best solution for us took the shape of a Monday morning video call. It has proven to help us celebrate each other’s work in the past week, align our separate efforts for the week ahead, and celebrate simple life milestones.

Dealing with this issue got us devising new ways to help other teams think about their communication styles in the age of remote work, and the limits of communication styles as a whole.

Finding you and your teammates’ communication styles starts with the basics.

The Four Traditional Communication Styles

Over years of study and observation, it has become generally accepted that there are four main categories of communicators. Each of these communication styles varies in terms of their preferred level of detail and their willingness to express emotion.

Analytical Communicator

Analytical communicators are data-driven thinkers and prefer to be given well-defined tasks. They tend to respond best when given detailed information upfront with clear expectations and then given space to work independently. Don’t expect good results in trying to engage them in emotionally-focused conversation or giving them feedback in the form of harsh criticism. Keep to the facts.

Functional Communicator

Functional communicators are more focused on the concrete. They’re process-oriented and prefer to be given step-by-step instructions before diving into every aspect of a decision. Be prepared to go deep into the details with them and be willing to respond to questions you may not have anticipated. They don’t tend to do well when being rushed, so engage them early.

Intuitive Communicator

Intuitive communicators occupy the other end of the detail spectrum. They prefer the big picture, the executive summary. This can often mean having to answer follow-up questions from them when smaller details become relevant. Don’t make big promises, because they generally have a harder time envisioning the details, which may make those promises hard to fulfill.

Personal Communicator

Personal communicators are those who embrace emotion. They cultivate relationships and help bond teams together. It is often advised that people not get offended by these people asking personal questions, but remember, there is always a boundary and you have the right to not engage in situations that make you uncomfortable.

Interested to know where you fall so far as a communicator in the workplace? Try this short 10-question quiz to find out.

There are differences in the content you present to others. But there are also variations in the methods you use to present that content. If the above communication styles are software, then the following are the hardware.

How You Communicate Impacts Your Communication Style

“About 65 to 75 percent of all communication is nonverbal in nature,” – Susanne Jones, Associate Professor of Communication Studies, University of Minnesota

Face-to-Face communicators are probably faring the worst in the  remote work, socially distant setting. Nonverbal communication is essential to successful relationships in the workplace. So much communication is non-verbal, and these are the people who best process the unspoken cues of interaction such as the ability to maintain eye contact, voice tone and speed, and posture. They may do better with using video conferencing to enhance remote-work since other methods deprive them of the ability to read others’ expressions.

Phone communicators prefer…well, the phone. They do well in live conversations, but may prefer to pace the room, fiddle with something, or sprawl on the floor while talking—things that are generally frowned upon in face-to-face interactions. These are the people who hop onto calls with the camera off.

While conducting business over the phone may not seem ideal, workers in fields such as tech support, app testing, customer support, and rideshare and delivery service drivers, rely on their smartphones over any other hardware to meet their goals and the goals of their customers.

Text communicators are the ones always asking if a meeting could just be an e-mail instead. Unlike face-to-face or phone communicators, they don’t thrive when asked to respond immediately. They prefer to take their time and consider their words before replying.

More than 80% of people use text messaging for business with 15% indicating over half their messages were for business purposes.

These communicators may have been the masterminds behind the “this meeting could have been an email” memes floating around.

Understanding the Intersection of Communication Style and Communication Hardware is Good for Business

These forms of communication—software and hardware—can occur in all sorts of combinations. Some you may expect, others not so much. There are, predictably, plenty of emotional face-to-face communicators. But there are also emotional communicators who rely on e-mail to maintain personal connections with colleagues.

This gets to the heart of the issue when it comes to workplace—or any—communication: you have to understand the specific individual(s) you’re talking to.

Once you recognize the way your teammates prefer to communicate, you can, within reason, tailor your delivery to the individual or assign specific tasks based on what suits specific people.

If you worked with your teammates in an office prior to starting remote work, you may be noticing that some of them have different communication styles than they did before.

Like so many aspects of our behavior, our communication styles can change during times of change or situational stress.

That highlights the major shortcoming of the way we think about communication styles.

Recognizing Communication Styles Change Can Prevent a Workplace Communication Breakdown

Anytime you try to categorize people and behavior, you begin oversimplifying. This is just as true for communication styles as for anything else.

The fact is, people change communication styles. People’s lives and priorities change as time goes on. The communication style that worked for them last year may not be great next year.

On a smaller scale, people switch communication styles in the course of a conversation, or when going from talking to one person to talking to another. In fact, it’s been said that the best leaders tailor their communications style for impact. This doesn’t mean the categories we discussed above are useless, but it would be a mistake to mentally assign one style to a particular co-worker and rigidly adhere to that until the end of time. This applies both for internal communication as well as client-focused communication. It is perfectly fine and acceptable to adapt your communication style to different audiences like vendors, distributors, and customers.

That said, it’s important that you communicate your expectations of your team to your team. Consider asking people, especially new hires or new team members, how they prefer to interact. They may never have been asked that before.

Over time, you may notice things changing and your team’s communication methods aren’t working the same way they used toWhen that time comes, it’s up to you to pay attention and adjust.

About the Author

Sue Kuligowski is a proposal manager at Kokopelli. She’s also a freelance writer/adoption advocate and part-time optimist who enjoys the finer things in life such as family, friends, and copious amounts of coffee.

Contact us today for a consultation.

Total project costs depend on the size and scope of the project.

We work tirelessly to create solutions that will add value for your organization and treat every client with the time and respect they deserve.

Get Started

Phone: (720) 722-2476

Monday to Friday, 9am to 5pm MT


Denver Office:

2301 Blake Street

STE 100

Denver, CO 80205

Littleton Office:

9200 W. Cross Drive #313

Littleton, CO 80123

Portland Office:

555 SE M L King Blvd

STE 105 

Portland, OR 97214 

copyright © 2023 Kokopelli Pictures LLC.

Privacy policy

All rights reserved. Kokopelli is a registered trademark of Kokopelli Pictures LLC.