Aria Chairs - Customer Engagement, Website User Experience, Google Ads

Aria Hero

The Problem

Aria had only engaged with a Google Ads agency and were looking for a full-service partner to help them grow their business.

The Solution

Kokopelli presented a marketing strategy, managed Aria’s Google ads, and made design improvements with an eye on refining SEO best practices to ensure their website is well-positioned in search results.

The Result

After reaching out to Kokopelli, Aria Chairs soon saw a 40% increase in sales MOM as a result of the updated logo and enhanced web design as well as new marketing strategy, including ads optimization and improved quoting functionality to turn around more sales more quickly.

They have true wisdom, and we can feel that they care about our business and sincerely want us to succeed. They spend time thinking about our company. The advice is always insightful and practical for business.

Steven Pflaster, Aria Chairs Owner

What we Delivered

  • General Marketing

  • Copywriting

  • Website

  • Social Media

  • Email Campaign

  • SEO Optimization

Marketing Strategy

With a reputation as the friendliest supplier of salon furniture and equipment with the best customer service in the industry, Aria chairs needed an online store to match their vision and brand. Understanding the importance of integrated digital marketing, they sought out a full-service partner. That’s where Kokopelli came in.

Working closely with Aria to learn about their company, their market, their products, and their customers, Kokopelli created a robust marketing strategy to showcase their products and professional services, create a seamless customer experience, and achieve higher organic rankings.

The Kokopelli team studied what had worked in the past and what hadn’t, while building out long-term foundational support to drive ecommerce conversions and customer loyalty while getting the most from their advertising dollar. 

eCommerce Google Ads Management

Kokopelli knew that Aria needed to promote their brand, drive more visits to their websites, and better track and measurethe results so they could easily adjust efforts if needed.

The goal was to reach potential shoppers and turn targeted traffic to Aria’s eCommerce store with relevant, high-intent search terms and display ads converting traffic to sales. Kokopelli achieved this by combining a variety of well-optimized and cost-effective Google Ads campaigns along with employing other digital marketing strategies, like an effective email blast campaign. 

It wasn’t long after Kokopelli came on board that Aria Chairs enjoyed a 40% increase in MoM sales. By planning, implementing a strategy, and following through, Kokopelli helped create a successful campaign that has driven conversions and grown Aria’s business. 

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Web Design Improvements

Aria recognized that improving site aesthetic and user experience could take their business to the next level. They needed a fully responsive website that represented their values while providing anengaging eCommerce experience for shoppers.

As part of this process, Kokopelli updatedtheir logo, colors,fonts, and overall web design tofeature best-selling items with improved images andmore compelling product descriptions.On the back end, we optimized website functionality and page speed for both desktop and mobile usersto increase traffic and conversion rates.

The Kokopelli team believed migrating from Shopify to BigCommerce would help Ariato stand behind their goal of presenting as a customer-focused retail store and further enhancing the customer buying experience. By delivering a smoother web experience, Aria has met their business goals via a more responsive template with technical support. 

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Total project costs depend on the size and scope of the project.

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