Marketing Between Industries

Marketing can be complex, frustrating and may oftentimes feel even like a waste of money. But when handled the right way and with the right marketing plan, it can be extremely effective for your business. But how does marketing change throughout different industries?...

Print VS Digital Media: What’s Better?

It’s no question that people have it in their minds that print is out and digital is in. But is this necessarily true when it comes to reaching consumers? Although magazines and newspapers are certainly having a major hit to profit and essentially all of them have...

5 Websites with Great UX

UX (user experience) is extremely important for attracting new customers, but also servicing current customers. In website design, it can get overlooked for having a flashy background video or pretty pictures. At the end of the day, can the user easily find what they...

What is Good Exposure in Photography?

If you’re trying to get into photography, one thing you’ll hear often is to make sure you’re getting good exposure. What exactly does this mean? To really make sure you’re getting a photo with good exposure, you’re balancing out three major elements; ISO, shutter...