How To Prepare for an Interview

As graduation season comes to a close, many people are stepping into the next major stage of their life—finding a job. This also entails beginning the interview process with a variety of potential employers. There’s a plethora of information out there about what to do...

5 Reasons Why Adobe InDesign Rocks

Adobe InDesign is a phenomenal tool when it comes to designing text-heavy projects. Although Photoshop and Illustrator are also capable of creating projects with images, designs and text, I prefer InDesign because it is the best tool for creating layouts. InDesign...

Getting People’s Names Right. Always.

In business, one of the worst things you can do is make a poor first impression. What’s a good way to make a bad first impression? Get the person’s name wrong. Whether you’re looking to gain new clients, serve existing clients, apply for a job, or pretty much...

Understanding Your Brand Personality

  In this week’s blog, I wanted to give a little insight into how you can determine what your organization’s brand (or even just your own personal brand) personality may be. To do this, you need to first come to an understanding of what you are trying to...

Digging Deep to Uncover Marketing Insights

One of the best ways to develop a better relationship with a client is to dig deep when learning about them. Internal employees and teams don’t have the advantage of knowing what the outward perception and display of their brand is. They’ve been working with their...