Marketing Between Industries

Marketing can be complex, frustrating and may oftentimes feel even like a waste of money. But when handled the right way and with the right marketing plan, it can be extremely effective for your business. But how does marketing change throughout different industries?...

Print VS Digital Media: What’s Better?

It’s no question that people have it in their minds that print is out and digital is in. But is this necessarily true when it comes to reaching consumers? Although magazines and newspapers are certainly having a major hit to profit and essentially all of them have...

Getting People’s Names Right. Always.

In business, one of the worst things you can do is make a poor first impression. What’s a good way to make a bad first impression? Get the person’s name wrong. Whether you’re looking to gain new clients, serve existing clients, apply for a job, or pretty much...

Understanding Your Brand Personality

  In this week’s blog, I wanted to give a little insight into how you can determine what your organization’s brand (or even just your own personal brand) personality may be. To do this, you need to first come to an understanding of what you are trying to...

Digging Deep to Uncover Marketing Insights

One of the best ways to develop a better relationship with a client is to dig deep when learning about them. Internal employees and teams don’t have the advantage of knowing what the outward perception and display of their brand is. They’ve been working with their...