What Pirates Teach Us About Digital Advertising

Pirates have a surprising amount to teach us about digital advertising. From Pexels. Jim Collins used pirates to teach us about digital advertising. In his book, Great by Choice, Collins talks about how to use resources effectively. Using small commitments and small...

Marketing Between Industries

Marketing can be complex, frustrating and may oftentimes feel even like a waste of money. But when handled the right way and with the right marketing plan, it can be extremely effective for your business. But how does marketing change throughout different industries?...

Print VS Digital Media: What’s Better?

It’s no question that people have it in their minds that print is out and digital is in. But is this necessarily true when it comes to reaching consumers? Although magazines and newspapers are certainly having a major hit to profit and essentially all of them have...

Getting People’s Names Right. Always.

In business, one of the worst things you can do is make a poor first impression. What’s a good way to make a bad first impression? Get the person’s name wrong. Whether you’re looking to gain new clients, serve existing clients, apply for a job, or pretty much...