Pay-Per-Click (PPC) Campaigns
Pay-per-click (PPC) advertising is a great way to promote your organization. PPC campaigns help direct the right kind of traffic to your website, improve your website retention rate, and draw in more potential prospects.
Pay-per-click advertising is often a better way to promote your organization over traditional media. It is far more accessible to businesses with smaller marketing budgets, and you can target potential customers far better. PPC can come in the form of full-text ads on Google, display ads on Facebook, video ads on YouTube, promoted tweets, and everything in between.
You can target based on behavior, geographic area, interests, demographics, and more. Different types of targeting favor different desired outcomes, and most PPC campaigns will have a mix of targeting. For example, large brand awareness campaigns will generally cast a large net, while conversion campaigns for a product will target a very specific audience/behavior.
PPC advertising is growing rapidly and it makes sense for most organizations. But there’s no magic bullet when it comes to PPC campaigns. The best campaigns have well-designed advertisements, are constantly optimizing, and nail their target audience.
That’s where Kokopelli® comes in. We love our clients and fight to add value for them. It starts with learning about your business, creating a plan, and successfully executing a strategy. PPC campaigns are heavily reliant on all your other branding assets—most importantly your website (if your website is lacking, and your sending potential customers to it, it’s not going to work out).
Don’t sign-up with a PPC company that doesn’t spend the necessary time to learn about your business. You’ll shed money with little to no return.
Kokopelli® is an agency designed around adding value for our clients, whether it comes through PPC campaigns or something else. If you’re interested in running a PPC campaign for your organization, give us a call. We’d be happy to help and give you a free consultation.
Contact us today for a free consultation.
Total project costs depend on the size and scope of the project. We work tirelessly to create solutions that will add value for your organization and treat every client with the time and respect they deserve.